Online survey/poll have become an integral part of business decision-making.
Business houses are relying on the information gathered by online
poll to take meaningful decisions. In this competitive world, the
only way to stay ahead in the market is to take right decisions at
the right time. Conducting a survey is not good enough, you also have
to make sure that the response rate is more. Your respondents should
reply quickly and in thick number so that you will get the valuable
insights at the right time.
Always
remember that the Survey response rates depends on various attributes
such as:-
- Your purpose, questions and instructions should be clear in every aspect.
- Use some sort of motivation to induce respondents to respond.
- Make sure that your survey/poll is interesting enough to engage the audience.
- Do not go for a lengthy online poll which will take more time in completion.
- Attach some rewards or incentives for your respondents.
There
are certain things that should be kept in mind in order to increase
the response rate of your survey. If you would be able to gather
information from your respondents within the stipulated time, you can
always take effective business decisions.
1.
Use Social Exchange Theory and Incentives
As
the theory suggests that individual's actions are motivated by
returns(incentive), this same can be applied for getting response
from your audience. Your respondents will surely be motivated to
finish the online poll/survey if there is a reward(monetary or
non-monetary) attached to it. You can go for more incentives if you
are willing to finish the survey within shortest time with maximum
number of respondents. Random drawings and incentives to the first
100 respondents are a few techniques to increase the response rate.
2.
Use Cognitive Dissonance
The
theory suggests that by reducing dissonance of an individual, you can
trigger the responsive decision of him. The process starts with the
respondents receiving the questionnaire and asked to participate in
the online survey. The individual will believe that if he fails to
respond, it might be against his own self-perception of being a
helpful person. The idea of being a failed respondents produces a
state of dissonance and he wants to get rid of it by completing the
survey quickly. The state of dissonance is the key to trigger the
responsive decision of the respondents.
3.
Use Self-Perception
As
per the theory people tend to infer their attitude and knowledge
through interpretations which is based on the causes of their
behaviour. Try to include labels which are kind and generous in order
to enhance the response rate. It also involves classifying
respondents based on their behaviour so that they will behave in a
consistent manner. Positive self-perception will increase the
response rate and negative self-perception tends to decrease the
response rate of your online poll.
Whether
designing a new product, coming up with a more cost-efficient
production process or targeting a new market, today's business
scenario is much more competitive and aggressive. The task of making
a decision calls for much of brainstorming and here poll come in as a
blessing for the managers. PollDeep, with its amazing features and
attributes which can be customized according to the need of the
business. Through making the relevant changes, you can increase the
response rate of your poll. It will make conducting a poll and
decision-making a much easier and comforting task.
